Whether residents and businesses a quiet mountain village or a quarter of a city wide average, users without broadband access to the place
their schedules in hopes of Telecom Italy, and are accustomed to seeing advertisements that promise amazing connections for a few euros per month.
When you call the call center telephone operators to ask about ADSL coverage, most often the answer is that if you do not feel good, can always move.
Of course no mention is made in advertisements about the limitations of coverage and technology ADSL, even on the minimum guaranteed bandwidth.
So when users discover that there is an alternative wireless expect a miracle from WISP.
But the “poor” WISP has a mission that borders on the impossible: to bring broadband where there is not. Also in the vast majority of cases the WISP, meant as a provider of Internet access, a small business is rooted in local realities, perhaps a company that already operates in networks and nell’ITC in a geographically circumscribed area.
In short, save rare exceptions, the WISP is not a medium-sized company to national, but a neighborhood.
The fact that we subscribe to a neighborhood is a great advantage for the user. If something does not work, presumably you will not pass through the rubber walls of the call-center, trained to respond to anything even close to the practice flight.
If it is particularly lucky, “his” operator will truly and quickly on
failures, since it is a question of his reputation on the local market. In addition to merit (or blame) the advertising of ADSL services, the WISP will probably fare more or less aligned with those of the wired connection.
It ‘always fun to make predictions that will be over, and even affected after 365 days to see what came true and what is not. Obviously not talking about predictions easy easy as those on the ladder of television news of 1 January 2010 (and 2011, 2012, 2013, etc.), but estimates on the progress of mobile and wireless markets.
Parto 10 forecasts mTrends of Rudy and Charles of Mobhappy for 2009, so the game is easier! 
Often what happens in the world (for example, to No. 8 on Mobile SEO) in Italy could get in a couple of years, but the mix of global trends and services that might land in Italy makes the game more interesting!
1) Some start-up world of mobile / wireless fail
Probabilissimo in the end it will not just for the wireless world. The year 2009 will be tough for everyone and those who do not have your back covered financially (funding already obtained and / or robust business model) might not survive. E ‘already happened at the end of 2008 also to companies promising Trutap. In a difficult scenario, however, ideas and companies that survive will emerge stronger, perhaps through acquisitions and mergers.
2) Will the iPhone Nano
If the iPhone has gone into the hands of the trendy 30-40enni, Apple could point to a teenager with perhaps less’ equipped ‘in the iPhone, but for this less expensive.
3) Steve Jobs is no longer the CEO of Apple by the end of 2009
By resignation or otherwise, which is hoping for first.
4) Location location or not
We are or we are not in the wireless world? So let the aways on a reality everywhere! From a couple of years, there are companies that focus on location-based services, someone will emerge in 2009. Among the many will point out a company that is developing Italianissimo Mobnotes (the only Italian to offer Facebook Connect to launch; DISCLAIMER: I worked in Portel 2001 to 2004) and then Think Around Me, UrbanSpoon, GoodRec, Skyhook, Loki, Rummble , Skout …
5) Android will start running its
Nokia, the undisputed market leader with Symbian OS, is a few years under attack from within Windows Mobile, which did not in fact impensierita much. Then came that iPhone has some punticino gnawing. Google Android may be disruptive (disruptive I like best) also decides to leave the plasticone (G1, n’est pas?) In a terminal for more ’sexy’, like that also to the municipality.
6) The market for virtual goods take off
It seems madness, but now the market for virtual property exists and is growing (1 billion euros in 2008, almost 5 billion by 2010). Secondlife has shown us a couple of years ago that users are willing to pay to exchange virtual goods, Mob Wars on Facebook has a turnover of 800mila per month. With micro via SMS and via phone, the boom is just around the corner.
7) Cloud Computing? E ‘mobile!
If 2008 was the year of acquisition (for example, Plaxo acquired by Comcast or Zyb acquired by Vodafone), 2009 could be the year of launch of mass market services. Data should be accessible wherever and however, saved, copied, shared. Start businesses, followed by private consumers.
Mobile SEO
We have not yet really learned how to use the best SEO and SEM that already in the markets most advanced works in mSEO and mSEM. The Local Search by phone is catching on (flat data services + smartphone + = mobile search users who seek business and POIs on my phone), be found on the mobile will become essential!
9) years of client social
Increasingly, the social network will come through applications on mobile ad hoc, rather than on m-dedicated site. The first allow more interaction, more functionality (that is closer to full versions of the Web) and therefore more opportunity to do business, for example through advertising.
10) Love in the time of wireless
Which world is the world, the porn, eroticism and services are dating services high profitability to the public likes, like managers (because they earn a lot). Flirting is something that heavily involves the scope of the self, staff, what’s more personal than the phone? Mobile dating, to watch!
11) You can bet!
In times of crisis, there are activities that go against the increase and its turnover. E ‘il caso di cardiologists, psychologists, the market for luxury goods but also the sector bets. So via the mobile betting, betting by phone using SMS, phone calls or m-dedicated site.
12) More sim for all
Connected devices, the world of objects that speak to other objects. Perhaps premature to talk about it, but the landing leading machine-to-machine as Telit in the world of mobile VAS – with a platform and a dedicated business unit – could be a spintarella sector.
13) The more unemployed, more entrepreneurs, more ideas
The crisis that is hitting the big IT and that has forced even profitable companies like Google to leave home 10 thousand people does not augur well: someone says that one of Palm, and Motorola will disappear soon (hopefully, inter alia, that the voices of 15 thousand Microsoft layoffs are not true). Among the thousands of people to walk, however, there will be someone who will try to make a turn and explore new ideas, new services, new business opportunities. Between point 1) and section 13), in short, there is a middle way!
14) Net neutrality or Not
Great theme for a long time, in 2009 overbearingly emerge. The network should be neutral? If no, why? If yes, how to do it from happening? It is no accident that Victor and Stefano have ‘imported’ NNSquad
15) mobile data? Prepaid
It ‘happened in the voice, there is no reason why not happening in the world of DATAcard, ie USB keys to browse the Internet on the move: will the boom of prepaid offerings. After the boom of subscriptions (of which the growth will continue in 2009, albeit more slowly) that gave access to those who really need to be always on, the greater share of the market is made by users on sometimes. Who connects every time (maybe from the house by the sea, by train or from the house without fixing ADSL because the use of the Web does not justify the cost) will be offered a time or traffic, but prepaid: a bit or so minutes per kilo, formula who has done – at least in Belpaese – the luck of the mobile market in Italy.
16) Tentatively, WiMAX
Everything depends on the terminal: if arrive, then the technology will have some hope. Not so in Italy, where will remain a niche market, but in countries where the WiFi is already widespread WiMax could quickly become the substitute.